Graphic Design and the Poster

Posters are a great communication tool.

The worth of a poster can be measured in many different areas from sociology to graphic design and pop culture.

History is often subtly captured within the frame of the poster, from economics and political movements to fashion trends.

Difficult economic times are reflected in the poster by use of limited resources, such as single or two color posters, rather than full color prints.

Smaller poster sizes are often used during economic rough times because it costs less to produce when you use smaller sized paper.

Many political movements can be traced back using examination of posters. Posters are an inexpensive and quick way to get information out to the general public.

There are many different methods in which posters can be produced. These methods vary and some can be done on a small scale, making it easier for small groups to express their political views. How a poster is designed can greatly enhance the ability of the poster to communicate a message.

Color and font choice can make or break the successful design of a poster.

It’s important to keep certain things in mind when designing a poster, such as who is the audience, where will the poster be hung and viewed, what lighting will the poster be hung in, will it be exposed to outdoor weather, how large will the end product be (this is important in relation to where it will be, for example, a poster with a lot of small type will be illegible to someone passing by in a moving vehicle,) etc.

A little history of the poster:

1881 – France – Freedom of the Press Law removed a lot of censorship limitations so posters could be put up in most public places

Some Famous Poster Design Artists:

Jules Cheret (1836-1933) Father of the modern poster

Aubrey Beardsley(1872-1898) Famous for exotic imagery

Henri de Toulouse-Lautrec (1864-1901) Famous for posters of the Moulin Rouge


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