Digital Asset Management – Part 1

Digital asset management, also known as, “D.A.M.” is a term used to describe how to manage digital media such as photographs, videos, and music.  This is accomplished with a variety of available computer software from the expensive and comprehensive, to the inexpensive or even freeware. This six part series investigates the need for digital file organization from the history behind the concept to the various management programs available, such as Google’s freeware Picasa ™ and Microsoft Expression Media.

Images are an integral part of the work a graphic designer does.  This series of articles focuses on photography as the source of image acquisition; however, any media of image is implied, via scan, secondary photography, or other means of converting the image to a digital file.  The term, “Photographer” is used, however, graphic designer, as well as web designer, fine artist, and any other field that uses visuals is implied.

Through out the series you will see endnote marks.  Please refer back to this article, part 1, for the reference.  I hope you enjoy this series and I encourage you to take the time to choose a digital asset management program that works with your particular style and start using it today.

End Notes

1.  Candy Schwartz and Peter Hernon, Records Management and the Library, Issues and Practices (Norwood, New Jersey: Ablex Publishing Corporation, 1993), 20.

2.  Schwartz and Hernon, Records Management, 20.

3.  Schwartz and Hernon, Records Management, 21.

4.  Schwartz and Hernon, Records Management, 23.

5.  Schwartz and Hernon, Records Management, 121.

6.  Schwartz and Hernon, Records Management, 122.

7.  Heting Chu, Information Representation and Retrieval in the Digital Age (Medford, New Jersey: Information Today, 2003), 5.

8.  Chu, Information Representation, 5.

9.  Chu, Information Representation, 7.

10. Chu, Information Representation, 59.

11. Schwartz and Hernon, Records Management, 38.

12. Chu, Information Representation, 149.

13. Chu, Information Representation, 149.

14. Chu, Information Representation, 151.

15. Chu, Information Representation, 151.

16. Chu, Information Representation, 153.

17. “The IPTC-NAA Standards.” (last accessed 9 September 2006).

18. “The IPTC-NAA Standards.”

19. “The IPTC-NAA Standards.”

20. “How Many Pictures or Songs Can I Store?” (last accessed 5 December 2006).

21.  Manuel Presti, “Professional Showcase,” EOS Magazine, (April-June, 2006): 26.

22. “iView Media Pro.”

23. “Where Do You Store Your Digital Photos?” (last accessed 5 August 2006).

24. “Where Do You Store”

25. “Where Do You Store”


27.  Cara Brewer-Thompson, “Things You Should Know About Patent and Copyright.” (last accessed 18 May 2006).

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